How E-Commerce Companies in India Can Benefit from Fleet Branding
E-commerce companies in India have been adopting more and more innovative ways to establish their presence and attract newer consumers. Out of many marketing strategies available, fleet branding has emerged as one of the most effective and cost-efficient ways of enabling brand awareness and engagement. The article talks about a handful of benefits of fleet branding to e-commerce businesses in India and justified a must-have into their marketing arsenal. What is Fleet Branding? Fleet branding is when vehicles are employed as moving billboards aimed at advertising a brand, product, or service. It consists of designing visually stunning graphics, logos, and messages on delivery vehicles or a fleet owned by the company to turn them into moving advertisements. This is a particularly important advertising tool for e-commerce businesses since their delivery vehicles move throughout the cities, highways, and neighbourhoods, carrying the company's message to high visibility. The Ris...